Anantanshu Anand

Affiliate Manager @Zettamobi Technologies

Noida, IN

As an Affiliate Manager at Zettamobi Technologies, I manage end-to-end performance marketing campaigns across both mobile and web platforms, handling a diverse portfolio of clients and publisher partners. I have robust knowledge of all major MMP platforms available in the market, including Appsflyer, Adjust, Branch, and others, as well as extensive experience with most API platforms, which enables me to optimize campaigns effectively. I play a pivotal role in driving revenue growth by optimizing affiliate networks, negotiating partnerships, and ensuring seamless campaign execution. Leveraging advanced analytics and reporting tools, I conduct in-depth data analysis and campaign performance reviews, enabling precise optimization strategies that maximize ROI. My responsibilities also include building and nurturing strong relationships with clients and publishers, proactively resolving challenges, and aligning campaign goals with business objectives. Through effective communication and strategic insight, I consistently deliver high-impact results while maintaining compliance and traffic quality across all channels.

Magadh University

Bachelor of Arts - BA