Anant Desai

Marketing Manager @Fynite Corp.

Managing end-to-end B2B marketing execution across paid, organic, and lifecycle channels to drive qualified pipeline for the platform- Running lead generation workflows in Apollo.io: list building, ICP segmentation, contact enrichment, and routing into HubSpot- Building HubSpot-based email sequences for lead nurture, outbound support, and post-campaign follow-up aligned to buyer stages- Crafting campaign messaging that communicates enterprise value: speed to value, no-code execution, and agentic automation- Managing LinkedIn organic presence: content planning, publishing cadence, engagement strategy, and performance tracking - Building and optimizing LinkedIn Ads campaigns: audience targeting, creative testing, messaging iterations, and retargeting for enterprise buyer segments- Planning and managing Google Ads campaigns (search and display) focused on generating qualified B2B demand- Track and report key metrics (CTR, CPC, CPL, conversion rates, and pipeline contribution where available)- Collaborate with the team to align campaigns with core platform themes like rapid onboarding, no-code automation, and enterprise-grade execution