Anand Prabhakar

Senior Brand Manager @The Printers Mysore Deccan Herald Prajavani

Bengaluru, IN

Develop the overall brand strategy and brand architecture for Deccan Herald print and digital business.• Build a strategic road map for a winning brand portfolio for Deccan Herald print and digital businesses.• Develop campaigns and communication messaging for B2C, B2B and Product initiatives.• Manage events, activations & strategic partnerships, reader engagement programs effectively to maximize readership, reach and revenue.• Work on creating and managing new and existing annual brand IP’s.• Help sales and brand solutions team with desired support on presentations, and other revenue opportunity areas.• Providing consumer insights on both product (content/design) and brand.• Manage brand budgets and product cost control within norms.• Create a road map for B2B strategy among media fraternity.• Work on specific corporate brand building projects• Effective interactions with key internal departments to deliver on marketing projects and results, with maximum efficacy.

Acharya Tulsi National Commerce College, Shimoga.

BCom - Bachelor of Commerce, Commerce

Suryadatta Institute of Management & Information research

Master of Business Administration (MBA), Marketing & International Business

Pune University

MMM, Marketing/Marketing Management, General

Bhartiya Vidya Bhavans Bharuch Gujarat

10th & 12th Commerce, Business/Commerce, General