Ana Santaella
Senior Director of Product Marketing @Skai
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WORK HISTORY
Senior Director of Product Marketing @Skai
Austin, TX, US
Stepped into strategic leadership,more deeply defining the roadmap and elevating product marketing beyond execution into organizational impact- Inform and shaped the product roadmap through market research and customer insights- Foster alignment across Marketing, Product, and Sales- Manage a team of three; championed growth through clear feedback- Improve GTM quality and efficiency while scaling production
EDUCATION
University of Miami
Public Relations & Art History
The American University of Paris
Concentration in Art History
Carrollton School of the Sacred Heart
High School Diploma & IB Diploma
SKILLS
ABOUT ANA SANTAELLA
As a B2B marketer with a diverse background in communications, demand generation, and product marketing, I specialize in developing and executing end to end brand marketing strategies from inception to measurement and iteration. 🤓Currently, I work at the intersection of Partner Marketing & Product Marketing, collaborating across internal functions and external partners to ensure marketing plans align with and support both Skai’s and our partners’ goals. 🤝My guiding principles in the workplace: Make it make sense right away – Always use the language customers do, ensuring clarity and ease of understanding. Keep it simple – While details matter, don\'t drown in them! Focus on what truly moves the needle and get the message across. Progress over perfection – Strike a balance between perfection and release: get sh*t done, gather feedback, iterate, and improve. If everything’s a priority, nothing’s a priority – I believe in building scalable processes that standardize efforts, allowing us to focus on what truly drives impact.
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