Anaïs Guilbert
Director of Marketing @Snakes & Lattes
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WORK HISTORY
Director of Marketing @Snakes & Lattes
Toronto, ON, CA
Snakes & Lattes is a premier destination for board game enthusiasts, offering a unique dining and gaming experience across 7 venues in North America. The company welcomes its guests in a fun and inclusive environment, and offers a unique dining experience.In my role as Director of Marketing, I lead our marketing efforts on the Canadian and US markets, focusing on enhancing our brand\'s presence and engagement. I oversaw the redesign of our website and social media, which led to significant growth in online and in-store traffic, engagement and followers.I oversee all strategic marketing decisions and develop successful campaigns that drive results.Through event programming and brand partnerships, I help boost revenue and increase our brand’s visibility.I also expanded the marketing team by hiring and mentoring a social media manager and an event coordinator, creating a collaborative environment that continues to drive our success.
EDUCATION
IÉSEG School of Management
Bachelor's degree, Management
Paris School of Business
Master 2 (M2), Business and Marketing
Paris School of Business
Bachelor of Commerce (B.Com.), Business and Marketing
ABOUT ANAÏS GUILBERT
With 10 years of marketing experience across France and Canada, I’ve developed a strong foundation in creating impactful strategies. At Snakes & Lattes in Toronto, I lead as the Director of Marketing, focusing on building our brand, driving digital growth, and creating exciting event programs. I’m passionate about combining traditional marketing know-how with fresh, digital approaches to boost brand visibility and connect with audiences across North America.
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