Ananya Dewan

Market Research Intern @Apnaklub

Bengaluru, IN

Pioneered the launch strategy for a dishwashing product through comprehensive market research and competitor analysis, driving aprojected 15% market share penetration within the first year. Spearheaded market research interviews, extracting actionable insights on consumer preferences that informed product design andinnovative packaging solutions. Conducted in-depth competitive analysis leveraging the 4 Ps of marketing, identifying three critical market gaps that defined a winningdifferentiation strategy. Evaluated competitors\' pricing models and sales performance trends, providing strategic recommendations that enhanced productpositioning and projected a 10% increase in revenue. Crafted and presented dynamic strategic proposals to leadership, securing approval for a product roadmap anticipated to elevate sales performance by 20%.

Purdue University

Master's degree, Marketing

Christ University, Bangalore

Bachelor of Arts - BA, Psychology, Sociology, Economics

Scindia Kanya Vidyalaya

High School Diploma, Humanities/Humanistic Studies