Ana Chincoa

WORK HISTORY

EDUCATION

ABOUT ANA CHINCOA

A strategist who thinks like a journalist, creates like a creative, and measures like a marketer.I’m a digital marketing strategist with 5+ years of experience helping brands turn ideas into clear, executable marketing plans.My work is strategy-led. I focus on understanding the audience, defining the objective, and setting the right metrics before anything goes live. I help teams move away from reactive marketing and toward systems that support consistent, measurable growth.I started in journalism, which trained me to ask strong questions, find the core of a story, and communicate it clearly. I’ve since built on that foundation with digital marketing strategy, audience segmentation, content optimization, and performance analysis allowing me to connect creative direction with data and business outcomes.I’ve worked across local businesses and the credit union space, partnering with teams to create marketing approaches that improve engagement, strengthen brand trust, and support business goals.My focus areas include:• Digital marketing strategy (campaigns, funnels, SEO/SEM, analytics)• Audience segmentation & competitive insights• Data-driven decision making• Funnel development and multi-channel execution• Content creation (copywriting, blogs, newsletters, social, photo/video direction)• Brand storytelling & creative direction• Community engagement & event support• Trend analysis, performance tracking & optimizationI build campaigns and content with purpose. Every initiative is tied back to a clear goal, defined metrics, and a specific audience ensuring the work is aligned and built to last.At the core, I help brands reach the right people and make smarter marketing decisions. I care about clarity in the strategy, in the message, and in how success is measured.