Ana Cabrera
Growth Marketing Manager @MASV
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WORK HISTORY
Growth Marketing Manager @MASV
Waterloo, ON, CA
Designed and executed multi-channel marketing campaigns, including email marketing, content marketing, SEM/SEO, and more.• Orchestrated an exceptional 65% surge in organic website traffic and an extraordinary 560% surge in organic conversions over 8 months (April 2023 - Nov 2023), underscoring a mastery in SEO, content marketing and user engagement strategies.• Implemented new SEM campaigns to target the Japanese market with an incredible conversion increase of 170%.• Planned the marketing materials, localization and channel distribution to attend the InterBEE Tokyo Trade Fair 2023. • Launched the website and app in South Korea. Planned strategy and execution.• Relaunched the onboarding emails to improve the engagement message and customer segmentation. • Directed the technical SEO and localization piece for the MASV app domain migration. Oversaw the technical workflow involved in different departments, from engineering to marketing. Achieved the key benefits of unified brand identity, SEO improvement and data consolidation. • Served as a pivotal link between Marketing, Product Growth and the Engineering team. Leading the creation and management of impactful growth, showcasing capacity to foster cross-departmental synergy.
EDUCATION
University of Valencia
Bachelor's degree, Business Administration and Management
University of Valencia
Master's degree, International Trade
University College Dublin
Bachelor's degree, Business Administration and Management
ABOUT ANA CABRERA
With over 13 years of experience in marketing, I am a results-driven digital marketer with a diverse background in B2B and eCommerce. I have a great interest in start-ups and internationalization. I enjoy working with multidisciplinary teams in a flexible and fast-paced environment. I consider myself a teamwork-orientated individual with a problem-solving mindset who adapts easily to challenging situations.I\'m currently based in Waterloo, Canada. I enjoy travelling, discovering new cultures, networking and stimulating chats. I welcome you to connect with me.
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