Ana Kornegay

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANA KORNEGAY

I drive insight-driven brand marketing strategies that blend data-rich analysis with top-ranked creative and innovative partnerships. Gaining stakeholder buy-in from the get-go, plans executed under my leadership support sales turnaround and growth. SKILLS:Market Positioning | Field Marketing | Consumer Marketing | Budget/Project Management | Team Leadership | Agency/Stakeholder Relations | New Brand Development | Concept/Product Testing | Brand Architecture | TV/Print/Digital Advertising | Communications | Pricing Strategies | White Space Exploration | Facilitation | Quantitative/Qualitative Market Research PLEASED TO CONNECT VIA 50••••••14 OR AT. A••••••••@GMAIL.COMABOUT ME: I am proud of my reputation for respectfully challenging conventional wisdom and coming up with resourceful approaches that drive quality results in record time. By working to gain stakeholder buy-in from the get-go, plans executed under my direction have produced top-ranked creative work, innovative partnerships and supported sales turnaround and growth. Whether managing a budget of $500K or $11M, leading a team of 2 or 18, I’ve spearheaded marketing strategies that have grown global brands, supported pricing decisions for multimillion-dollar business units, and earned performance awards for commercializing 5 new products in less than 2 years. HIGHLIGHTS: MARKETING PARTNERSHIPS: Drove a major shift in partnership strategy that drove as much as 4X savings and increased sales 10X in key markets. MARKETING LEADERSHIP: Revitalized field marketing and brand champion team; created curriculum to educate field marketers on the essential skills for brand marketing roles; co-founder of the Field Marketing Council MARKETING STRATEGY: Developed and executed first-ever cross-brand marketing program to tout our majority share in the North American Whiskey category. Campaign spoke to leadership, internal and external stakeholders, and shoppers.