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Ana Karen Servín García
Junior Pr Executive @TRENDSĒTERA
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WORK HISTORY
Junior Pr Executive @TRENDSĒTERA
Mexico City, MX
Execution of 360° PR strategies for Levi\'s, Campillo, Johnnie Walker and Buchanan\'s, driving enhanced positioning and visibility across LATAM.• Coordination of high-profile events and projects, ensuring alignment with brand identity and impact across key media outlets.• Drafting and distribution of press releases, securing coverage in national top-tier publications.• Monitoring and analysis of media performance with delivery of reports containing actionable insights.
EDUCATION
Rennes School of Business
Master of Science - MS
Universidad Panamericana
Bachelor's degree
ABOUT ANA KAREN SERVÍN GARCÍA
Hello, I am Karen Servín García, a committed MSc student focusing on International Management with a specialization in Luxury Marketing and Brand Management. With a strong enthusiasm for the fashion and luxury sectors, I have been involved in a range of marketing activities, such as event coordination, influencer collaborations, and strategic brand positioning. During my internship at Ferragamo, I played significant roles in organizing events, creating strategies to enhance brand presence, and fostering partnerships with key figures to strengthen the brand\'s footprint in the LATAM market.
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