Ana Dima

Head of Marketing @Cottons Group

Northampton, GB

As the Head of Marketing, I manage the entire marketing function with full decision-making responsibility in key areas:Marketing Strategy: Develop and execute a comprehensive strategy aligned with company goals.Identify trends, target audience and competitor reasearch and define the company\'s unique selling points (USPs).I set marketing KPIs based on business goals, monitor performance, and make data-driven decisions to optimize results.I plan and manage improvements for all areas of marketing, covering internal and external communication through various digital and traditional methods.I oversee and execute marketing efforts across the website, emails, social media, PPC ads, press advertising, SEO, and traditional print literature, while managing the budget accordingly.Branding and Communication: Led a successful rebrand, created brand guidelines and company mission/vision/values. Ensure brand guidelines are followed across all marketing materials and channels, improving brand awareness, sentiment, and consistency.Content Creation: Create the firm\'s content strategy, produce engaging materials, and manage distribution channels. Manage SEO implementation on the company website. Publish content on various owned media channels.Agency and Supplier Management: Oversee external agencies, collaborate with suppliers, and optimise digital marketing efforts. Plan PPC & SEO strategy for agencies to execute. Team Management: Provide guidance to the marketing executive, delegate work and coordinate projects across different business areas.PR & Media managementI manage media and public relations efforts, fostering strong relationships with media outlets, handling press inquiries, and strategising PR opportunities to enhance the company\'s brand visibility and reputation.CRM and Lead Management: Implement a robust CRM system, design and optimise customer journeys, and improve lead conversion.

Coventry University

Bachelor’s Degree, Advertising and Media

Academia de Studii Economice din București

Bachelor of Science - BS, International Relations and Affairs

Academy of Economic Studies, Bucharest

BSc International Business Relations, International Economics

Nicolae Balcescu National College

Baccalaureate, Mathematics/ Information Technology

Academia de Studii Economice din București

Bachelor of Applied Science - BASc, International Relations and Affairs

Coventry University

Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication