Ana Claudia Magallanes Vera

Marketing & Ecommerce Manager @Blue Sky Clothing Co.

Vancouver, BC, CA

As Marketing Manager at Blue Sky Clothing Co, I lead multi-channel and eCommerce marketing strategies that blend creative storytelling with data-driven execution. My focus is on scaling online and in-store growth while strengthening our position as a Canadian leader in sustainable, size-inclusive fashion.• eCommerce Growth – Manage Shopify storefront strategy, optimize customer journeys, and implement conversion-focused campaigns that increase sales and repeat purchases.•Digital Marketing Leadership – Develop and execute cross-platform campaigns across email, SEO, paid ads, and social media, ensuring alignment with brand values.•Content & Brand Strategy – Shape a consistent brand voice that communicates comfort, inclusivity, and sustainability while driving customer loyalty.• Data-Driven Decisions – Leverage analytics and segmentation to refine performance marketing, maximize ROI, and uncover new growth opportunities.•Events & Community Marketing – Oversee in-store promotions and events to connect with customers and elevate brand awareness across Canada.Impact: Delivering measurable sales growth through eCommerce innovation, integrated campaigns, and customer-centric storytelling.