Amy Walford

WORK HISTORY

EDUCATION

SKILLS

ABOUT AMY WALFORD

Over 15 years digital consultancy and agency side experience working for a range of media & entertainment, large telecoms, FMCG, insurance, leisure and new challenger brand clients.I’m a proactive, outcome-driven, people-centric and impassioned Client Partner who has experience in managing fully omnichannel E2E marketing campaigns and the development of digital products/services/propositions. In more recent years I have specialised in running digital transformation and strategy programmes which blur the lines of business consultancy, creative UX/design and systems integration. I also have a special interest in the development of transformative innovation projects spanning people, process and products, leading towards outcomes which have a significant impact on organisations\' commercial objectives as well as changing the way they do business.I have also recently worked alongside M&A function to support the successful integration of several acquisitions as a change management stakeholder.Specialties:// Commercial operations and orchestration of motivated client-centric teams// Operational excellence - seeking new ways to improve and making it happen// SLT guidance, BI reporting and internal strategy development and execution// Managing digital transformation programmes which includes road-mapping and business-casing// Managing fully integrated marketing campaigns with a heavy digital bias or pure play strategic digital projects (inc. responsive design & agile/waterfall methodologies)// CRM, campaign management and data profiling// Strategic retainer management & negotiation// Workshop facilitation// Delivering promotional campaigns which drive measurable results// User research - quantitative and qualitative// Analytics and data science oversight// Purchasing and supplier negotiation// Budget, forecasting and invoicing via various systems // Positivity - solution orientated// Generally being courteous and respectful of people!