Amy Read
Director of Marketing Operations @GBG Plc
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WORK HISTORY
Director of Marketing Operations @GBG Plc
Mount Pleasant, SC, US
EDUCATION
UC San Diego
Bachelor of Arts, Theatre Stage Management
The University of the South
None, English, Theatre
UC San Diego
Bachelor of Arts - BA
SKILLS
ABOUT AMY READ
Marketing executive with 15+ years in B2B software and cybersecurity, driving scalable growth through technology, data, and cross‑functional collaboration. Proven leader in building high‑performance teams and architecting go‑to‑market systems that unify marketing, sales, and customer success.I optimize MarTech integration, CRM, and automation platforms to ensure data management, governance, and continuous optimization across the revenue engine. By leveraging AI personalization, automated outreach, SDR workflows, and seamless data flows, I enable demand generation, customer engagement, and measurable ROI.Trusted partner to senior leadership, I translate complex challenges into clear strategies, define best practices, and deliver insights that accelerate pipeline velocity and strengthen organizational impact.Skills: Marketing Technology | Marketing Automation | CRM | Demand Generation | Data Management | Project Management | Strategic Planning | Sales Enablement | MarTech Integration | AI‑powered Systems | AI Personalization | Automated Outreach | SDR Workflows | Data Flows | Continuous Optimization | Data Enrichment | Growth & Retention Marketing | Customer Lifecycle Marketing | Revenue Operations | Product‑Led Growth | SaaS
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