Amy Lehnert
Lead, Product Marketing @Facts
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WORK HISTORY
Lead, Product Marketing @Facts
Lincoln, NE, US
As Product Marketing Lead, I drive go-to-market strategies for FACTS’ solutions, with a focus on Education Services and School Choice/SGO initiatives. My role bridges cross-functional collaboration across Product, Sales, Customer Success, and Marketing to strengthen product adoption, engagement, and growth. Key focus areas include:• Crafting clear, compelling messaging and value propositions grounded in customer insights and market trends• Leading product launches and lifecycle campaigns that improve retention and increase utilization• Developing high-impact enablement tools such as sales decks, one-pagers, playbooks, and ABM assets• Supporting product-led growth through in-app engagement, onboarding, and education content• Operationalizing advocacy through case studies, referral programs, and community storytelling• Monitoring KPIs including adoption, churn, feature usage, and expansion revenue to drive decisions
EDUCATION
University of Nebraska-Lincoln
Advertising, English, Art, and History
SKILLS
ABOUT AMY LEHNERT
I’m a product marketing leader who specializes in connecting service-driven solutions with the people who need them most. I take a collaborative, people-first approach and work closely with cross-functional teams to bring clarity to complex products. My focus is on developing go-to-market strategies and materials that reflect the real needs of our customers. Strong relationships are at the core of how I work, helping me build alignment, earn trust, and create marketing that resonates.
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