Amy Honeycutt
Chief Marketing Officer @Reformed Theological Seminary
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WORK HISTORY
Chief Marketing Officer @Reformed Theological Seminary
MS, US
Lead institution-wide product marketing and go-to-market strategy for a distributed organization spanning eight campuses, multiple degree offerings, and diverse executive stakeholders. Own portfolio messaging, platform adoption, and activation strategy supporting admissions growth, donor engagement, and institutional visibility.Led the implementation and governance of HubSpot as a centralized go-to-market platform across eight campuses, aligning admissions, development, and institutional initiatives under a shared lifecycle and reporting structure.Developed and owned executive-level positioning for a bundled portfolio of degree programs, institutional initiatives, and events, ensuring consistent value articulation across web, paid media, email, social, and live experiences.Translated complex offerings into differentiated, role-specific narratives for prospective students, faculty leaders, donors, and board-level audiences.Architected and launched full-funnel GTM campaigns, including evergreen admissions and vocational initiatives, designed to drive sustained interest, activation, and conversion.Defined horizontal use cases and activation pathways to ensure smooth transition from inquiry to engagement across the portfolio.Partnered closely with admissions, advancement, IT, and campus leadership to drive adoption and alignment.Serve as primary marketing advisor to executive leadership and Board of Trustees, delivering outcome-driven reporting tied to institutional goals, including YoY lead growth targets and funnel performance.Delivered a 19:1 projected ROI on a flagship admissions go-to-market campaign through disciplined messaging, audience targeting, and lifecycle optimization.Scaled a seasonal content-led GTM campaign to 860 qualified leads, exceeding initial targets by more than 5x while maintaining sub-industry cost-per-lead efficiency.
EDUCATION
West Virginia University
M.S., Integrated Marketing Communications
University of Mississippi
BBA, Marketing
ABOUT AMY HONEYCUTT
As a marketing and communications leader, I’ve spent two decades building brands, elevating missions, and guiding teams with clarity and care. My work spans advertising agencies, nonprofits, and higher education—with a common thread: using strategy and storytelling to foster meaningful connection.Currently, I serve as Chief Marketing Officer at Reformed Theological Seminary, where I lead a talented team in shaping the seminary’s brand, digital presence, and national growth strategy. I’m passionate about creative excellence, data-informed decisions, and the kind of leadership that puts people first.I believe in embracing tools that make us better communicators—including AI. When used thoughtfully, it has the power to sharpen strategy, streamline execution, and amplify impact without sacrificing authenticity.Whether I’m refining a brand narrative, building systems for cross-campus collaboration, or launching a new program, I believe marketing works best when it’s both strategic and sincere.Let’s connect—especially if you share a love for thoughtful marketing, purpose-driven leadership, or good coffee and better conversation.
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