Amy Hands

Head of Marketing @Pennant International Group Plc

Cheltenham, GB

Developing and executing the marketing strategy for the Group, for the company’s target sectors. Selected Accomplishments • Launched a new Group website that consolidated three individual website into one • Supported strategies to introduce and communicate the new strategy of the Group • Lead the internal communications and support the development of a new intranet • Introduced and released the marketing process for the business • Introduced new ways of working and tolls into the Marketing Team (e.g. Team Planner, Monsido) • Supported the introduction of HubSpot into the business, leading the Marketing adoption Skills and Day to Day tasks include: • Channel management and development (Website, Social Media and Intranet) • Creation of campaign strategies • Creation and dissemination of messaging for internal and external audiences • Managing the Group Marketing Team • Implementing the Group Brand working closely with the Brand Manager • Data analytics and reporting • Process owner for the marketing function • Marketing budget management • SEO • Organic and Paid Marketing techniques explored Pennant’s website is

University of Gloucestershire

Bachelor's Degree, Business and Marketing Management

Budehaven Community School

High School, GCSE's

Budehaven Community School and Sixth Form

A-levels

York St. John University

MSc Digital Marketing and Data Analytics