Amy Ganderson
Vice President, Marketing & Digital Strategy @Colorectal Cancer Alliance
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WORK HISTORY
Vice President, Marketing & Digital Strategy @Colorectal Cancer Alliance
Washington, DC, US
Lead the Alliance’s integrated marketing and digital strategy to amplify the mission, strengthen brand identity, and grow audience engagement across digital and traditional channels.• Oversee and build a high-performing digital marketing team, develop innovative campaigns, and drive data-informed strategies.• Serve as the operational lead for the Marketing & Communications department, guiding annual strategic planning, goal-setting, budgeting, and financial management.
EDUCATION
The George Washington University School of Business
MBA, Marketing
Cornell University
BS, Textile and Apparel Management (Business Concentration)
Program on Negotiation at Harvard Law School
Certificate of Completion, Negotiation and Leadership
SKILLS
ABOUT AMY GANDERSON
As a dynamic marketing leader with a proven track record across digital marketing channels, I specialize in driving strategic growth through data-driven solutions and innovative campaigns. With extensive hands-on experience in the non-profit and e-commerce sectors, I manage teams to execute successful projects that amplify impact.My expertise includes crafting comprehensive tailored digital strategies, optimizing online advertising efforts, and fostering high-performance teams. I thrive in environments where creative ideas meet cutting-edge technology, translating into tangible results for impact.Core Competencies:Digital Strategy & InnovationProject & Team LeadershipMobile & Email MarketingSocial Media MarketingSEO & Data AnalyticsBudget & Resource ManagementOnline Fundraising & Peer-to-Peer Strategies
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