Amy Bannon
Brand and Marketing Lead @C.R. Plastic Products
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WORK HISTORY
Brand and Marketing Lead @C.R. Plastic Products
Stratford, ON, CA
Help to lead brand strategy, marketing campaigns, and creative direction for a legacy Canadian outdoor furniture manufacturer serving both B2B and consumer markets across Canada and the United States.• Lead annual product launches, catalogue development, and integrated marketing initiatives• Guide brand storytelling across digital, print, packaging, trade, and eCommerce platforms• Direct external partners, including web agencies, photographers, videographers, and 3D vendors• Directed redesign of the corporate website and transition to a scalable eCommerce platform• Support digital merchandising initiatives across ecommerce platforms, and PIM/product syndication• Support expansion into commercial markets and big box retail partnerships, including Costco• Partner with senior leadership and sales teams to align marketing with growth objectives
EDUCATION
RGD Ontario
DesignThinkers Conferences (Professional Development)
Fanshawe College
MultiMedia Design and Production
McMaster University Continuing Education
MKT201 Marketing Plans & Performance Management
Digital Arts Technology Training Institute
Diploma of Education, 3D Animation/Modelling
SKILLS
ABOUT AMY BANNON
I build and grow purpose-led brands through strategic planning, compelling storytelling, and marketing leadership.As the founder of Redhot Creative, I’ve spent over 15 years helping legacy brands, tourism organizations, and sustainability-focused companies clarify their vision, amplify their message, and grow through coordinated campaigns and communications. From brand development to full-scale campaign rollouts, I lead with strategy and execute with precision, balancing creative impact with business goals, timelines, and measurable outcomes.I frequently act as a fractional brand and marketing lead for organizations without internal teams, guiding positioning, campaigns, partnerships, and communications planning.Alongside my professional work, I serve as a Community Guider with Girl Guides of Canada, where I focus on membership growth, volunteer engagement, and strengthening local Guiding communities.Areas of Focus:• Brand Strategy & Marketing Leadership• Campaign Development & Communications Strategy• Multi-Channel Marketing & Product Launches• Community Engagement & Storytelling• Stakeholder Collaboration & Team Leadership• Print, Digital, Experiential & Environmental CommunicationsHow I Work:• Align strategy and communications with organizational purpose• Partner directly with senior leadership to deliver meaningful campaigns• Guide teams and external vendors to deliver on time and on brand• Translate strategy into practical, high-quality execution• Build systems that support long-term brand and marketing growthClients & Brand Partners:• C.R. Plastic Products: Legacy outdoor furniture brand; sustainability-focused• Capterra Casual / Crystal Harbor Collection – Value-tier product lines and private label development for Canadian Tire (Canvas) and Costco• Destination Stratford / Perth County – Tourism marketing, storytelling, and campaign development• Downtown Stratford BIA – Wayfinding, placemaking, and seasonal branding• Huron Perth Healthcare Alliance – Public sector communications• Canada Life, Great-West Life, Equitable Life – Financial services brand and marketing support• Toyota, Boston Pizza, Clinician’s Choice, Henry Schein Dental – National advertising and design
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