Amy Wright
Vice President, Brand Strategy @Hamilton Health Sciences Foundation
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WORK HISTORY
Vice President, Brand Strategy @Hamilton Health Sciences Foundation
Hamilton, ON, CA
EDUCATION
Wilfrid Laurier University
Master of Arts (M.A.)
Sheridan College
Post-Graduate Diploma
Wilfrid Laurier University
Bachelor of Arts (B.A.)
SKILLS
ABOUT AMY WRIGHT
I\'m a seasoned Senior Communications Director with over 18 years of experience in shaping narratives that resonate and build lasting relationships. My journey through the dynamic world of corporate communications has allowed me to master the art of strategic messaging, crisis management, and brand positioning. What I Do I lead cross-functional teams to design and execute comprehensive communication strategies that amplify brand voices, foster community engagement, and drive business objectives. From crafting compelling content for multi-channel campaigns to orchestrating high-impact PR initiatives, I ensure that every message is clear, consistent, and culturally relevant. How I Do It • Crafting persuasive and authentic storytelling that aligns with corporate values • Steering thought leadership and executive communications to elevate brand presence • Harnessing digital transformation to optimize outreach and engagement • Leveraging analytics to refine messaging and measure impact Impact Under my direction, I\'ve had the privilege to: • Spearhead successful rebranding efforts, increasing brand recognition by 30% from 20••••23 • Navigate high-stakes crises, preserving reputation and stakeholder trust. • Mentor a team of passionate communicators who have grown up to take leadership roles themselves. Connect with Me I\'m always keen to exchange ideas with fellow communicators and professionals from all walks of life. Let\'s connect to explore synergies and share insights.
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