Amy Wain

Design Manager @de Le Cuona

London, GB

I set the annual strategy for design- I lead a team of designers by shaping the creative direction and overseeing the development of four yearly launches of fabrics and accessories collections- I source new suppliers for fabrics, accessories and bespoke projects- Highlight market gaps and lead the ideation of new product developments to ensure collections remain commercially relevant and forward thinking- Collaborate with craftspeople, artists, and makers to preserve and integrate traditional artisanship into contemporary designs- Work closely with marketing and styling teams on the conceptualisation and execution of collection photoshoots- Manage and mentor the design team through effective delegation, structured organisation, and ongoing professional development- Actively contribute to cross-functional senior leadership meetings, offering strategic input on design, product development, and brand direction to align creative vision with broader business objectives- Focus on sustainability through yarn traceability and certifications- Emphasis on the use of exclusively natural fibres- Use of SAP to analysise sales statistics- Costings for accessory collections - Generating product bill of materials using SAP

High Storrs School

A Levels

Chesterfield College

Foundation Degree

High Storrs School

High School

Leeds Arts University

Bachelor’s Degree