Amy Schwartz
Associate Marketing Director @Stanford Online
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WORK HISTORY
Associate Marketing Director @Stanford Online
Stanford, CA, US
Manage the new product launch team- Lead GTM strategy across all product launches within the professional education portfolio- Conduct market research and user testing surveys to determine market opportunity, inform product features, and define target audience and product positioning- Collaborate cross-functionally with product, instructional design, customer service, and web teams to create and launch products that balance Stanford expertise, market demand, and business goals- Create and manage promotional campaigns leveraging data-driven insights to optimize reach and ROI- Translate complex concepts into compelling narratives that directly address the challenges of target audiences
EDUCATION
California Polytechnic State University-San Luis Obispo
Bachelor of Science (BS)
ABOUT AMY SCHWARTZ
I operate at the intersection of customer, product, and innovation. I thrive in cross-functional and collaborative environments where I can partner with product managers and unit leads to meet (and exceed) their performance goals. I’m passionate about truly understanding and amplifying the customer’s voice to inform product, messaging, and user experience.
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