Amy Rogers
Senior Marketing Manager, Europe @Gmac
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WORK HISTORY
Senior Marketing Manager, Europe @Gmac
Leading GMAC Europe’s marketing strategy, planning and reporting to- widen participation for young people pursuing graduate business education, and- promote the products and services GMAC offers prospective students in Europe to support them on their journey to business school.Managing strategic relationships with partners and influencers to advocate GME across Europe.
EDUCATION
CIM | The Chartered Institute of Marketing
Diploma, Digital Marketing
Newcastle University
BA Hons Business Management, Business Administration and Management, General
SKILLS
ABOUT AMY ROGERS
Expertise• Strategic marketing planning• Insight-led, customer-centric• Brand positioning and management• Leading global product launches and development, devising go-to-market plans• Senior stakeholder relationship management – influencing and collaboration• Creative campaign development – video content, copy• Using market research to develop strategy• Value proposition development, STP
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