Amy McGibbon
Paid Media Manager @Clickboost
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WORK HISTORY
Paid Media Manager @Clickboost
EDUCATION
Glasgow Caledonian University
2:1 Bachelor's degree, Marketing
SKILLS
ABOUT AMY MCGIBBON
Since 2017, I’ve had the privilege of leading teams and developing strategies for high-profile global brands like Porsche, BMW, and Powerhouse Fitness (Europe’s largest home fitness brand). Currently, I lead the paid media strategy at The Tourism Marketing Agency, managing and overseeing campaigns for 50+ tour operators, from local independents to multimillion-pound companies. I specialise in creating data-driven strategies across Google Ads, Meta Ads, and leveraging advanced tracking with Google Analytics and Google Tag Manager. With a track record of managing digital marketing budgets in the millions, my focus is always on leading teams to deliver real, measurable results, and optimising campaigns to drive significant ROI.
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