Amy Lane-Evans

Principal Agile Delivery Lead @Dunelm

London, GB

Led portfolio delivery across digital, data, and mobile for a FTSE250 retail organisation, managing 7 Agile engineering teams (~60+ people) Delivered customer data platform capabilities, including single customer view and personalisation, driving data-led marketing and customer engagement Enabled self-serve BI through ThoughtSpot, improving business-wide access to insights and decision-making Supported optimisation of multi-million pound digital marketing budgets (paid media, affiliates) through data and value-driven delivery🧭 Defined and executed 3-year portfolio strategy, aligning delivery to OKRs, business goals, and measurable outcomes Designed scalable team structures and operating models to improve delivery efficiency and alignment🤝 Led RFP processes and vendor selection, managing global third-party partners across complex delivery ecosystems Turned around mobile app programme in <2 months, restoring delivery confidence and execution Delivered successful iOS & Android app launch, achieving £1M+ revenue within weeks and downloads Applied Agile at scale (Scrum, Kanban, Lean, hybrid) to optimise delivery flow and outcomes Influenced C-suite and Director-level stakeholders, aligning technology delivery with commercial strategy and ROI🧩 Delivered complex, cross-functional programmes spanning digital marketing, data platforms, and app development

University of Leeds

Bachelor's degree with industrial placement, Biology/Biological Sciences, General