Amy Greenway

Creative Manager and Motorsport Media Relations @Sunday Group Management

Indianapolis, IN, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2019 — Present

Creative Manager and Motorsport Media Relations @Sunday Group Management

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As a Media Relations Manager and Content Strategist, I am passionate about crafting compelling narratives and leveraging media platforms to engage and inform audiences. My role ensures that our clients\' voices are both impactful and influential- Developed media relation strategy including strategy goals and tactics, seeking placement in print, broadcast and online media for race series clients- Coordinated all public relation activities and activations for series clients, creating media materials on their behalf- Developed and managed season-long media relations/PR plan, editorial calendars and social media content planners- Generated series press releases/news for earned media, as well as created and submitted materials for magazine/program publications for feature editorials - Curated content and managed client social media platforms, including YouTube and TikTok- Maintained and reported ongoing social media metric evaluations to drive continued improvement across the various platforms- Established and managed a targeted effort to create series client story opportunities in local race market media outlets, including local papers, blogs and web outlets- Managed on-site media relations during events across North America- Led production meetings with streaming, television and social media video teams- Assigned stories while maintaining an advisory board for feedback- Grew client\'s social media platforms to the point where they were profitable

EDUCATION

N/A

Ball State University

Master of Arts - MA, Sports Admin

2002 — 2007

Ball State University

BA, Advertising

SKILLS

Event PlanningRadioSpanishProblem SolvingCreative SolutionsSponsorshipAdvertising SalesEmail MarketingCopy EditingMarketingDigital PhotographyRadio ProducingOnline AdvertisingBrand DevelopmentTrade ShowsOnline MarketingAssociated Press StyleNewslettersAccount ManagementPublicitySocial NetworkingSocial Media MarketingMarketing CommunicationsFacebookCreative WritingBroadcastBloggingRadio PromotionsRadio BroadcastingPress ReleasesDigital MediaIntegrated MarketingNew MediaMedia PlanningPhotoshopRadio AdvertisingMarketing StrategyPhotojournalismMedia BuyingCopywriting

ABOUT AMY GREENWAY

I specialize in crafting effective marketing and media campaigns for emerging or…

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Amy Greenway — Creative Manager and Motorsport Media Relations at Sunday Group Management in Indianapolis, IN, US | Unifers