Alison Mueller
Director of Marketing, Enrollment, and Development @Roman Catholic Diocese Of Manchester
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WORK HISTORY
Director of Marketing, Enrollment, and Development @Roman Catholic Diocese Of Manchester
Manchester, NH, US
I am responsible for the creation and marketing of the NH Catholic Schools brand on a statewide level. This includes implementing digital and social campaigns, leading marketing creative and strategy, and maintaining our site, nhcatholicschools.com. In my role, I serve as a resource and thought-leader for all diocesan Catholic schools in New Hampshire in every area of enrollment management including marketing, brand and messaging management, prospective student recruitment and retention. This work includes providing professional development, meeting regularly with school enrollment teams and developing plans, assisting schools in a values-based approach to recruitment, and more.I work with a team to support diocesan-level development and event planning for our growing Saint John Neumann Catholic Education Trust. This has included fundraising events, donor relations, appeal mailings, and more. I work with schools in assessing their development activities. I assist in the establishment of new Catholic schools, including all messaging and lead logo design. I provide support to public policy efforts as they relate to school choice and scholarship granting organizations in New Hampshire so that students throughout the Granite State have the freedom to choose the education that best fits their needs. I write all copy and direct the ads for our campaigns, which can be found at 2020, I launched a nationally-recognized Transfer Incentive Program. Due to the success of this program, and its marketing campaign, our diocese was one of only ten dioceses in the nation to see an enrollment increase of 1% or more.I have experience on camera with broadcast media, on radio and with print news publications. I fostered trustworthy relationships with local media outlets. Due to the nature of my role in support of the Superintendent, I assist in crisis communications and provide ghostwriting for a number of key leaders and individuals.
EDUCATION
Saint Anselm College
B.A., Liberal Arts; Criminal Justice
Cornell Johnson Graduate School of Management
Certificate in Marketing Strategy, Marketing
Champlain College
Master of Business Administration (M.B.A.), Performance Management
SKILLS
ABOUT ALISON MUELLER
With over 17 years experience in Enrollment, Marketing, and Development activities, in the for-profit and non-profit education sectors, I have experience in:Enrollment ManagementMarketing and Brand StrategyStorytellingGhostwritingMedia Relations and On Camera InterviewsSocial Media & Digital MarketingContent CreationClient RelationsLogo DesignEmail Marketing CampaignsEvent Planning/ Fundraising EventsIdea generation and implementationProblem solvingProject ManagementWord of Mouth Marketing Donor procurement/donor relationsMajor Gift Campaigns and AppealsSurveyingPublic Speaking/Presenting Budget ManagementLeadershipStrategic PlanningI have presented on a local, regional, and national level. These presentations include: Diocese of Manchester:\"Marketing for Admissions\"- August 2016 ACAAP Fall Conference:\"Build A Better Brand\"- October 2016NCEA National Institute for Catholic School Leaders:\"Packaging Your Brand: In Print, Online and In Person\"- July 2017Catechetical Leader Certification Workshop:\"Social Media and Your Ministry\"- November 2016 and June 2017Diocese of Springfield 2-day Workshop: “Marketing and Enrollment”, 2018Archdiocese of Hartford, Formation Day \"Understanding Enrollment Management\" 2020ACAAP Spring Conference:\"An Equation for Success\" March 2021Mission Driven Catholic Webinar:\"How to Leverage Enrollment for Evangelization\", 2024Creator of the EMPOWER Web Series, a 12 Webisodes professional development experience for Marketing & Enrollment Practices, 20••••25Co-Founder and Presenter: Catholic School Development Network, Diocese of Manchester
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