Amsaraj Chinnamuniyan

Digital Marketing Manager @Dr ARAVIND’S IVF

Tiruppur, IN

Leading comprehensive digital marketing strategy and execution for company\'s core business. Responsible for building scalable marketing systems, driving brand visibility, and establishing data-driven performance marketing frameworks.Key Responsibilities & Initiatives:Architecting end-to-end digital marketing strategy across SEO, paid media, social media, and content marketingBuilding and optimizing marketing technology stack for lead generation and customer acquisitionEstablishing analytics frameworks and KPI tracking systems for data-driven decision makingManaging multi-channel campaigns across Google Ads, social media platforms, and marketing automationDeveloping brand positioning and messaging strategy for target marketsLeading team recruitment, training, and performance management for marketing departmentImplementing marketing automation and CRM integration for improved lead nurturingCollaborating with sales and product teams to align marketing efforts with business objectivesKey Skills: Digital Strategy Development • Team Leadership • Performance Marketing • Marketing Automation • Brand Development • Multi-Channel Campaign Management

Anna University

B.TECH, Information Technology