Amruta V.

WORK HISTORY

EDUCATION

ABOUT AMRUTA V.

I’m a jack of all trades in marketing: equal parts creative, analytical, and chaos-coordinated. I’ve scaled brands across beauty, lifestyle, and food & beverage, from scrappy start-ups to household names.I started my career in growth marketing (RIP pre-iOS 14 days) and quickly realized that true brand magic happens when every touchpoint works together. Since then, I’ve helped build and scale brands taking them from 0 to 1 and beyond. Today, I lead all things marketing at De Soi, a French-inspired non-alcoholic aperitif co-founded by Katy Perry. What began as a brand marketing role evolved into overseeing the entire marketing function. I now manage a team of four, launch new products and campaigns across retail, digital, and IRL, and work closely with beverage distributors to grow the business.No marketing function is too foreign: I’ve written influencer briefs, analyzed P & Ls, sat on the backend of meta ads, and assembled a million and one PR boxes. I love what I do, and I love doing it all — equal parts strategist and hands-on executor, with strong opinions on creative, storytelling, and brand tone.