Amruta Ambre
Program Coordinator, Gtm, Community Builder @IBM
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WORK HISTORY
Program Coordinator, Gtm, Community Builder @IBM
San Francisco, CA, US
IBM Z Day (Special Edition) • Executed speaker onboarding and collaborated with the BMA team to design the community engagement plan and event agenda. • Supported in post-event analysis, extracting insights to inform future campaign strategies and engagement approaches.IBM Z Datathon • Recommended the promotional strategy and provided feedback on promotional videos, website, and email marketing campaigns to optimize audience engagement. • Acted as a liaison between SMEs and the SSF team, ensuring seamless knowledge transfer and alignment across stakeholders.IBM Z Day 2025 • Designed and executed Call for Papers (CFP) assets while contributing to the integrated marketing strategy leveraging both internal and external channels. • Achieved a 20% increase in CFP submissions YoY, demonstrating the effectiveness of the campaign. • As part of the IBM Z Day MarComm team, proposed a growth strategy for registrations by leveraging “Friends of Community” networks and analyzing past years’ performance data to identify scalable opportunities.
EDUCATION
Georgia State University - J. Mack Robinson College of Business
MS in Information Systems - Digital Innovation
University of Mumbai
Bachelor of Engineering
Santa Clara University Leavey School of Business
Master of Business Administration - MBA
ABOUT AMRUTA AMBRE
I\'m that rare blend, an engineer who fell in love with marketing. My journey started in…
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