Amrdeep Athwal
Chief Experimentation and Analytics Director @Conversions Matter Ltd
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WORK HISTORY
Chief Experimentation and Analytics Director @Conversions Matter Ltd
Leeds, GB
My LTD company for contracting and consulting, I have worked on a diverse set of programs either through intermediaries or direct with the client. Areas of specialism have included- Conversion rate optimisation- Web analysis- Web analytics implementation- Data visualisation- Personalisation- UX and User researchindustries worked:B2BB2CSaaSE-commerceFashionFinance and insuranceLead generationPublishingPublic sector
EDUCATION
College of West Anglia
National Diploma in Computing with Cisco CCNA, Computer Science
Birmingham City University
BSc, Computing
SKILLS
ABOUT AMRDEEP ATHWAL
As the principal consultant at Conversions Matter, I help businesses unlock hidden revenue by turning data into actionable insights.Companies face these common challenges:Getting plenty of traffic but disappointing conversion ratesDifficulty understanding why customers abandon their journeyMaking decisions based on gut feeling rather than solid dataImplementing changes without knowing their true impactOver 18+ years in data analytics and 13+ years in experimentation, I\'ve developed a system built on user psychology, web analytics, and rigorous experimentation that delivers real and consistent results.I\'ve helped dozens of companies generate hundreds of millions in incremental revenue while creating better user experiences.My expertise spans:Conversion Rate OptimizationWeb Analytics & ImplementationData Visualization & ReportingUser Research & PsychologyA/B Testing & ExperimentationPersonalization StrategiesAs an international keynote speaker (Conversion Hotel, MeasureFest, Experimentation Elite, Experiment nation, Web analytics summit) and podcast guest, I share practical insights on applying CRO principles beyond websites.Why work with me?Generated £500M+ in incremental revenue for clients18+ years of hands-on data analytics experienceSpeaker at prestigious industry conferences such as Experimentation Elite, MeasureFest and Conversion HotelA proven framework for sustainable growthReady to stop guessing and start growing? Book a free 30-minute strategy call to discuss how data-driven experimentation can help your business.
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