Akshay M.
Marketing Operations Manager @Critical Start
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WORK HISTORY
Marketing Operations Manager @Critical Start
Pune, IN
In my role as Marketing Operations Manager, I own the end-to-end marketing operations charter, aligning people, platforms, and processes to accelerate revenue pipeline and improve campaign performance. I manage Adobe Marketo Engage operations, focusing on platform optimization, database hygiene, lead scoring, routing, and attribution. I collaborate closely with SalesOps to ensure seamless Marketo-Salesforce syncs and lead-to-contact conversion workflows. Additionally, I lead the migration of our website from WordPress to Drupal, ensuring SEO continuity and alignment with our global go-to-market strategy. My responsibilities also include overseeing multi-channel campaign operations, integrating and maintaining various MarTech tools, and developing standard operating procedures to enhance marketing-sales collaboration.Achievements- Institutionalized SOPs and SLAs for campaign intake and data hygiene, significantly reducing execution delays- Enhanced lead data quality through automation and rigorous hygiene protocols in Marketo, enabling more accurate segmentation and targeting- Built scalable, tokenized Marketo templates and global forms to streamline campaign deployment and reduce production time- Integrated Zoom via LaunchPoint and webhooks, automating registration flows and improving webinar lead capture and routing- Launched a new scoring model and lifecycle tracking, improving SQL conversion rate by 25%- Led a cross-functional team during campaign QA and execution, reducing QA issues by 28%.
EDUCATION
Sant Gadge Baba Amravati University
Master of Computer Applications (MCA), Computer Application
Sant Gadge Baba Amravati University (SGBAU)
Bachelor of Science (B.Sc.), Computer Science
Sant Gadge Baba Amravati University (SGBAU)
Master of Computer Applications - MCA, Computer Engineering
ABOUT AKSHAY M.
MarTech Leader | Data-Driven Strategist | Maximizing Engagement & ConversionsAs a passionate MarTech strategist, I thrive on leveraging data-driven insights to craft marketing campaigns that not only engage but also drive measurable business impact. With 10+ years of experience in B2B demand generation, marketing automation, and behavioral targeting, I have successfully orchestrated high-performing campaigns across global markets. Impact & Achievements: Amplified email engagement by 30% through targeted campaign strategies and automation. Optimized marketing workflows, reducing manual effort by 40%, improving efficiency & lead nurturing. Enhanced data accuracy by 25% by integrating Paid Media forms into Pardot, refining lead attribution & ROI tracking. Defined and tracked KPIs, developing actionable reports to drive executive decision-making & campaign success. Specialized Expertise: Marketing Automation & CRM – Hands-on experience with Marketo, Pardot, Eloqua, HubSpot, SFMC & Salesforce, Microsoft Dynamics 365. Email Marketing & Lead Nurturing – Designing & implementing automated workflows, segmentation strategies & scoring models to enhance customer engagement. Behavioral Targeting & Personalization – Using data insights to refine audience targeting and optimize conversion pathways. Campaign Strategy & Performance Analysis – Managing end-to-end B2B demand-generation campaigns with a focus on ROI & revenue growth. Data Analytics & Performance Reporting – Leveraging Google Analytics, CRO tools (Optimizely, Google Optimize) for A/B testing & funnel optimization. MarTech Stack Management – Overseeing third-party integrations, process optimization & digital transformation initiatives. What Drives Me?I believe that marketing is both an art and a science—a blend of creativity, technology, and data. Every campaign I execute is a chance to learn, optimize, and innovate. Whether it’s fine-tuning an automation sequence, redefining a scoring model, or uncovering deep insights through analytics, I am always eager to push the boundaries of what’s possible in marketing technology.Let’s connect and discuss the evolving landscape of marketing automation, data-driven strategies, and revenue operations.
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