Amlesh Rai

Head of Trade Marketing @Somany Ceramics Ltd

New Delhi, IN

Spearheaded the introduction of innovative and attractive campaigns across India, successfully positioning the brand for rapid growth.• Pioneered the introduction of the Influencer Loyalty Program in the tiles industry, establishing a long-term strategy to generate additional business for the organization.• Expertly organized and managed Channel Partner meetings at both national and international levels, strengthening relationships and expanding business opportunities.• Conceptualized and executed the groundbreaking \"Tile Studio on Wheels\" – transforming a Volvo bus into a mobile tile showroom that toured India for two years, reaching a wider audience and enhancing brand visibility.• Efficiently plan and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI and achieve strategic objectives.• Oversee product merchandising for new launches, ensuring effective promotion at retail counters to maximize visibility and drive consumer engagement.• Lead the rollout of CoCo and franchisee showrooms, while analyzing gap towns to identify opportunities for deeper market penetration.