Amitabh Sonalkar A Idm
Chief Marketing Officer @Image Consulting Business Institute
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WORK HISTORY
Chief Marketing Officer @Image Consulting Business Institute
Mumbai, IN
Spearheaded brand identity and category creation for the Image Consulting industry in India.• Transitioned ICBI from offline to 100% online marketing, increasing digital reach 3x.• Pioneered online live courses pre-pandemic (during previous stint with ICBI), enabling a seamless hybrid transition.• Boosted social presence across Facebook, Instagram and reduced lead-to-enrolment cycle time.• Piloted generative AI tools for campaign content and ad creatives, enhancing efficiency and consistency• Overseeing all digital transformation initiatives including social media and performance marketing
EDUCATION
Institute of Data and Marketing (IDM)
Diploma in Direct and Interactive Marketing, Direct Marketing
Mumbai Educational Trust, MET League of Colleges
Master of Business Administration (MBA), Marketing
Hill Grange High School
ICSE
Wilson College Chowpatty Mumbai 400 007
B.Sc., Microbiology
SKILLS
ABOUT AMITABH SONALKAR A IDM
Senior Marketing professional with demonstrated results in Consumer Marketing Strategy, Digital Media & Offline Marketing. Work career spans 26 years, across diverse industries viz. Education, Healthcare, Insurance, and Banking. Core experience in concept marketing and social media marketing. Key Skills:Strategic Leadership, Brand Development, Digital and Social Marketing, Public Relations PR and Influencer Marketing, Team Leadership. Driving Growth Through Digital Transformation, AI in Marketing, and Brand StrategyWell experienced in B2B and B2C marketing and brand strategies/ brand campaigns, having handled business units with full P&L responsibility, led diverse teams and handled new product launches (luxury concepts aimed at the high-net-worth segment in the food sector). Fully adept at the current social media platforms and well experienced at using them for cost-effective lead generation campaigns.Work career spans developing Marketing Strategy (GTM), Digital & Social Media Management, Brand Management, Event Management, Direct & Interactive Marketing, Business Unit Management, ATL & BTL activities, Social Media Management, SEO, Campaign Management, PR, B2B and B2C Marketing strategy, Influencer & KOL Management, Marketing Communications, & Consumer Promotions.An Indian national with a Bachelors Degree in Science, a Post Graduate Diploma in Marketing Management (MBA), and a Diploma in Direct and Interactive Marketing (Institute of Direct Marketing, UK). A foodie at heart & enjoys fine cuisine. An avid collector of automobile scale models and learning to play the keyboards. Love to travel, network with people and savour local cuisine.
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