Amit Rajdev
Marketing and Communications Manager @CIBC
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WORK HISTORY
Marketing and Communications Manager @CIBC
Toronto, ON, CA
Led the strategic planning and execution of marketing communication initiatives for CIBC Credit Card lifecycle and loyalty programs. • Defined customer journey frameworks that increased email engagement and developed Go-to-Market strategies for key product launches. • Designed and executed communication initiatives to boost digital adoption of Digital Banking and Mobile Wallet services.• Drove purchase volume growth through targeted campaigns and digital adoption strategies.• Spearheaded paid media acquisition and loyalty engagement, using data-driven insights to personalize campaigns and enhance customer value. • Streamlined reporting and planning processes through Agile techniques and created business cases to secure executive buy-in for new initiatives.
EDUCATION
Panjab University
Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
University of California, Berkeley, Haas School of Business
Executive Program in Management, Organizational Leadership
Indira School of Management Studies
Master of Business Administration - MBA, International Marketing
ABOUT AMIT RAJDEV
Experienced marketing professional across B2B2C domains, loves to create successful marketing strategies, by defining business/marketing objectives, customer segmentation, targeting matrix, and writing marketing, sales, and product briefs for internal and external use. In my career I have conceptualized various Go-to-Market (GTM) strategies and executed various Integrated and Multi-channel marketing activities, focusing on improving the RoI, optimizing the cost, and achieving a competitive edge in the market. My leadership style is collaborative and flexible while keeping an eye on the goal and time sensitivity. Cross-functional teams consider me as a dependable and go-to person who\'s quickly able to take on and conquer complex problems into meaningful solutions by working with all stakeholders involved. Expertise: Strategizing Marketing Initiatives, GTM Strategies, Product Positioning and Messaging, Integrated Marketing, Market Research, and Data Analysis, along with Cross-Functional Team Collaborations, and Adaptability.
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