Amisha Mittal
Commercial Excellence Insights, Analytics & Strategy Abbott Diabetes Care @Abbott
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WORK HISTORY
Commercial Excellence Insights, Analytics & Strategy Abbott Diabetes Care @Abbott
Enable senior commercial decision-making by leading integrated analytics across IQVIA datasets, CRM, and claims data translating omnichannel performance, HCP engagement trends, and competitive landscape intelligence into portfolio strategy and investment recommendations.• Drive 5-year strategic planning and launch sequencing for specialty care pipeline, conducting market opportunity sizing, access and reimbursement analysis, and scenario modelling to inform brand priorities and resource allocation.• Lead omnichannel brand strategy and marketing execution across field, digital, and speaker channels achieving +65% growth in naïve HCP segments and +16% growth in niche segments through precision targeting and content optimization.• Design and manage incentive compensation (IC) frameworks and customer targeting models, translating market segmentation, HCP decile analysis, and prescribing behavior data into sales force prioritization and territory-level performance objectives.• Drive sales enablement by developing field-facing tools, call objective frameworks, and HCP segmentation strategies aligning brand positioning with rep execution and equipping commercial teams to engage priority customer segments with impact.
EDUCATION
Ryan International School
Engineering with Biotechnology
Jaypee University of Information Technology
Bachelor's and Master's degree, Biotechnology
University of Toronto
Certificate, Project Management
Jaypee University of Information Technology
Doctor of Philosophy (Ph.D.), Biotechnology
ABOUT AMISHA MITTAL
I turn complex market, patient, and HCP insights into commercial strategies that move brands forward from early pipeline to launch to lifecycle management, improving patient lives and business outcome.With 9+ years in pharmaceutical commercial strategy, I\'ve built brand plans, led omnichannel campaigns, generated real-world evidence, and advised senior leaders across oncology, hematology, immunology, diabetes, and rare disease in Canada and the US.I work at the intersection of brand strategy, customer insights, and commercial analytics. Whether it\'s developing an integrated brand plan, building a patient journey framework, leading a launch readiness workstream, or translating IQVIA data into field-facing strategy. I connect the dots across Medical, Regulatory, Market Access, and Commercial to drive measurable impact.What I bring:· $300M+ A&P budget oversight across launch and in-market portfolios· +65% growth in naïve HCP segments through omnichannel targeting and content optimization· 40% unmet market opportunity identification in underserved oncology patient segments· +18% HCP engagement uplift through AI-enabled analytics and account segmentation· Peri-LOE strategy across a $1.5B+ portfolio of 6 oncology brands in 10+ global marketsMy background spans— In-house commercial roles (Abbott Diabetes Care)— Global pharma consulting (IQVIA, US + Canada)— Real-world evidence program leadership ($30M+ RWE portfolio)— Drug safety and pharmacovigilance (PAREXEL)Core Competencies: • Product & Brand Strategy • Customer-Centric Marketing & Patient Journey • Omnichannel & Digital Engagement • Market Insights & Competitive Intelligence • Cross-functional Leadership & Execution • Therapeutic Area: Oncology (Prostate Cancer, GEP-NET), Hematology (Multiple Myeloma, MDS, AML, DLBCL), and Immunology (Diabetes, Atopic Dermatitis, Psoriasis, Psoriatic Arthritis, Ulcerative Colitis & Crohn\'s Disease)Credentials: PhD (Biotechnology) · PMP (Project Management Institute, active) · PAAB Training 1.0 Actively seeking: Brand Manager, Product Manager, Marketing Manager, Insights & Strategy Manager, and Patient/Customer Insights roles at pharmaceutical and biotech companies in Canada and the United States. Reach me at: a••••••••@gmail.comLet’s connect to discuss how I can help advance your mission and create lasting value in life sciences/pharmaceutical industry.
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