Loïc Amiot
CMO Associé - Strategic Advisor @Delamour
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WORK HISTORY
CMO Associé - Strategic Advisor @Delamour
Scope CMO : développement produits & innovation R&D, identité de marque, discours produits, communication (relations presse, influence), activation digitale (CRM, marketing automation, SEO, paid marketing), ecommerce, retail excellence… et toutes autres réjouissances car Delamour #itsmorethanloveDelamour est la nouvelle marque française \"premium et responsable\" référence dans le pet care(snacking, compléments alimentaires, scope: product development & R&D innovation, brand identity, product storytelling, communications (PR, influence), digital activation (CRM, marketing automation, SEO, paid media), e-commerce, retail excellence… and all other joyful responsibilities — because at Delamour,#itsmorethanlove.Delamour is the new French premium and responsible reference brand in pet care (treats, supplements, well-being).
EDUCATION
Tecnológico de Monterrey
Master's degree, Communication, Advertising, Art, Design and Creation
Formation Educateur Canin
Educateur Canin Comportementaliste, Ethologie
DRAAF
ACACED
KEDGE Business School
Master of Science (M.Sc.), Business administration, business strategy, marketing
Saliège Campus
Classes préparatoires aux grandes écoles (CPGE), Economics
Henkel Innovation Challenge
Product innovation
SKILLS
ABOUT LOÏC AMIOT
Brand builder et business leader avec une expertise reconnue en (re)positionnement de marques, construction & pilotage d’offres, développement commercial omnicanal (retail, e-commerce, wholesale, sélectif, DTC) et expansion internationale (Europe, US, Asie).15 ans d’expérience avérée en pilotage de P&L conséquents (jusqu’à 100M$) et de gouvernance opérationnelle (marque, image, communication, go-to-market, management). Double parcours corporate et entrepreneurial, avec une capacité démontrée à créer de la valeur et délivrer de la croissance. Vision stratégique, exécution rigoureuse et leadership terrain.Compétences clés : • Gestion financière (P & Lownership jusqu\'à 100M$) et pilotage de la performance• Stratégies, plateformes et identités de marques• Développement produits / services - innovation • Activation 360° (paid / owned / earned): retail, digital, social media, influence, relations presse, événements, content • Go-to-market / marketing opérationnel / retail excellence• Développement commercial multi-circuits on & off trade / e-commerce / DTC• Management et leadership d\'équipes pluridisciplinaires & transversales• Bilingue Français / Anglais brand & business team leader with 15+ years of experience driving growth, transformation and commercial performance across global brands and high-growth ventures.From LVMH, Coty, Accor and Pernod Ricard to entrepreneurial projects, I connect vision and execution to unlock business impact and build lasting brand equity.Experienced across all brand touchpoints : from brand equity, product development and integrated campaigns (POSM, advertising, digital, social media, events, influence marketing, PR, brand content) to business development & P&L ownership (e-commerce, offline retail, selective distribution, B2B).Strong track record in marketing development, commercial performance and go-to-market strategy (retail & e-commerce), as well as people and team leadership.Lived and worked in Asia for 5 years.
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