Anna Michniewska
Global Senior Vice President Marketing @CoreView
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WORK HISTORY
Global Senior Vice President Marketing @CoreView
EDUCATION
NEOMA Business School
Business Management, Management
University of Gdansk
Master’s Degree, History, Specialization: Heritage Management
University of Gdansk
Master’s Degree, Marketing and Management
Cambridge Marketing College
Professional Marketing Qualification, Digital Marketing Diploma
CIM | The Chartered Institute of Marketing
Diploma, Digital Marketing
SKILLS
ABOUT ANNA MICHNIEWSKA
I am a marketing professional with over 20 years experience within the cybersecurity and technology space, both at a strategic and tactical level, in global markets. A planner, strategist and implementer with demonstrated abilities in devising marketing activities and accelerating the business grow. Creating, analysing and implementing marketing strategies and campaigns focusing on lead generation, brand awareness, events, channel marketing, customer marketing and budget control within B2B and B2C; direct and channel focused organisations.• Strong leadership skills with proven track record in managing organisational performance and change• Commercial marketing, aligning activities towards revenue objectives• B2B marketing, and a clear understanding of the latest B2B marketing techniques (lead nurturing, inbound marketing, marketing automation, demand generation etc.)• Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display)• Ability to set pace but have an eye for detail• C-suite level experience ( influence and building relationships across a matrix organisation)• Worked on large pieces of strategic marketing objectives which focuses on more than one business stream.
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