Amelia Mia Cipalla

WORK HISTORY

EDUCATION

SKILLS

ABOUT AMELIA MIA CIPALLA

Hi I’m Amelia (Mia) — a brand strategist and marketing leader who blends storytelling, data, and design to build brands that stand out and convert.I bring both creative vision and strategic execution to every initiative. My background spans branding, SEO, SEM, social media, paid media, web strategy, email marketing, and design — but at the core, I specialize in turning complex ideas into clear, compelling brand narratives that drive measurable growth.For the past 6+ years at Amerail Systems, a nationwide hotel renovation company, I’ve led the evolution of the company’s marketing strategy and brand presence. I built and developed the marketing function while directing an internal team and managing third-party agency partners to achieve measurable results, including:• Increasing website traffic and brand awareness by 50%+• Launching and optimizing Google Ads and SEO strategies to outperform competitors• Implementing lead generation systems that strengthened the sales funnel• Establishing a recognizable, consistent brand presence both online and in personI don’t just execute campaigns — I set strategy, align teams, manage external partners, and ensure every marketing initiative supports business growth.By combining hospitality insight, architectural appreciation, and performance-driven marketing, I’ve helped position Amerail as a thought leader in the hotel renovation space.Outside of work, I’m an artist, puzzle-solver, reader (fantasy always wins), and someone who sees marketing as one giant, ever-evolving strategy game. The same curiosity and creativity I bring to art and design fuel the way I approach branding and growth.To me, marketing isn’t just promotion — it’s clarity, positioning, and momentum.Let’s connect.