Amelia Ceballos
Social Media Specialist @Museum of Science
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WORK HISTORY
Social Media Specialist @Museum of Science
Boston, MA, US
Write, review, and publish daily social media content across 10+ platforms, ensuring accurate copy, brand voice, accessibility, and alignment with institutional goals- Maintain and execute the static social media content calendar under the guidance of senior leadership- Research and assess emerging and established social media platforms to support audience growth and channel expansion- Support social media analytics by pulling performance data from Sprout Social, maintaining historical data, and organizing metrics across internal spreadsheets- Assist with paid social efforts by creating Google Ads to amplify organic content and campaign initiatives- Collaborate cross-functionally with internal teams to support the planning and execution of integrated paid and organic social campaigns.
EDUCATION
University of Massachusetts Amherst
Bachelor's degree, Political Science and Art History
Bishop O'Connell High School
High School Diploma
ABOUT AMELIA CEBALLOS
Amelia Ceballos began her role as Social Media Specialist at the Museum of Science, Boston, in June. She supports the Social Team by creating and editing copy, performing caption reviews, scheduling daily content, and conducting platform research to enhance strategy. Additionally, she plans, designs, and schedules picture posts for the museum’s social media accounts under the guidance of her manager. Before this, Amelia has held roles as the Digital Marketing Manager at Nationwide Foam Recycling, as well as the Summer and Fall 2024 TikTok Intern at the Peabody Essex Museum (PEM), where her daily postings led to a 368% increase in video views, a 702% increase in likes, and a 308% increase in comments on PEM’s TikTok account. As an undergraduate, Amelia was a member of a research team within the Art History department on UMass Amherst campus. The objective of the team was to research American landscape architecture, and Amelia’s role was to focus on the political outcomes of these findings. She was the Social Media Manager for the project,\"Sustainable EweMass\", and led all digital marketing efforts. Prior to this, Amelia was a Legislative & Public Affairs Aide for the Legislative and Public Affairs team at the Architect of the Capitol in Washington, DC, where she assisted in monitoring TweetDeck, and creating content for the Twitter, Facebook, and Instagram.Amelia completed her undergraduate degree in both Art History and Political Science (B.A.) at the University of Massachusetts Amherst. She is passionate about the art she creates, and enjoys cooking, European Art, and learning the Italian language.
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