Andrea Bernal

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANDREA BERNAL

Digital communication and advertising consultant, with over 20 years of project management experience in agencies such as BBDO, McCann, JWT, Wunderman-Y/R, Havas, where I have led teams and had the opportunity to direct projects for companies dedicated to digital project management and executed campaigns from account management, creativity, and planning; in educational institutions such as Universidad Sergio Arboleda; in private entities such as Casa Editorial El Tiempo, Cívico, Revista Diners, and in public entities such as Gobernación del Valle, Alcaldía Mayor de Bogotá D.C, and Alcaldía de Cali, where I have led and coordinated functions and obligations of digital communication project management and use of information and communication technologies.My work in the development of digital communication actions has been recognized through significant achievements such as the assembly of a new information portal co-created with the citizens of Bogotá and the development of campaigns for brands with large investment budgets at LATAM level on the internet such as Coca-Cola, Pepsi, Microsoft, Mondelez, among others.Throughout my professional career, I have taught university courses to train communication professionals in writing and publishing digital content, I have coordinated in advertising agencies the production and creation of digital communication campaigns on websites, social networks, and digital media. I have also led digital ventures since their creation, holding positions such as director of crowdsourcing for digital city guides; I have coordinated editorial teams as an editor in digital media. At the same time, I have been a collaborator and have published trend articles on information and communication technologies in nationally circulated magazines such as Revista Diners.