Amel Aamer
Marketing Executive @Abacus
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WORK HISTORY
Marketing Executive @Abacus
Lahore, PK
As a Marketing Executive, I specialize in driving brand success through a strategic blend of SEO, compelling web content, and insightful analytics. My role revolves around optimizing digital presence and enhancing user engagement by utilizing industry-leading tools and methodologies.
EDUCATION
Lahore Grammar School
Intermediate , Humanities/Humanistic Studies
National University of Computer and Emerging Sciences
Bachelor of Business Administration - BBA, Marketing
University of Lincoln
Master's degree, Marketing
ABOUT AMEL AAMER
Marketing Executive with practical experience across digital marketing, content strategy, SEO, and analytics, focused on using data to guide decisions and improve real marketing outcomes. Known for translating insights into strategies that increase visibility, strengthen engagement, and support measurable business growth.Hands-on in managing the full marketing lifecycle, from audience research and content planning to execution, optimization, and performance analysis. Experienced in creating SEO-led content, managing social platforms, and ensuring marketing activity is aligned with commercial goals rather than vanity metrics.Currently pursuing an MSc in Marketing at the University of Lincoln, deepening expertise in strategic marketing, consumer behavior, and advanced analytics. Recognized for a proactive mindset, strong attention to detail, and the ability to adapt quickly in fast-paced, evolving environments.Motivated by building brands that are clear, relevant, and impactful through thoughtful strategy, creative execution, and continuous improvement.
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