Alessia Mantovani Orsetti

Head of Product Marketing @Arper

Treviso, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2017 — Present

Head of Product Marketing @Arper

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Monastier, IT

Range and positioning strategy– Portfolio and pricing management for improved operational efficiency and increased productivity– Go-To-Market process optimization– Product data management enabling business governance and digital evolution – Product marketing sales support tools

EDUCATION

1983 — 1988

Aiglon College

High school

1988 — 1992

Georgetown University

Bachelor of Business Administration (B.B.A.)

SKILLS

Competitive AnalysisBusiness PlanningFashionMarketing StrategyMarketing ManagementBrand ManagementTrend AnalysisProduct DevelopmentStrategyRetailBrand DevelopmentBusiness Process ImprovementMerchandisingCross-Functional Team Leadership

ABOUT ALESSIA MANTOVANI ORSETTI

Born in Italy and raised with an anglo-saxon education, I am a creative thinker with a structured mind, that aims at constant improvement and evolution, while enjoying the ride. Through a solid background in merchandising and category management in diverse brand realities, for size and industries, I consolidate a cross-functional, strategic leadership role with an in depth understanding of company processes. Vision and efficiency are some kind of mantra for me. Through an innate ability to connect dots and strong interpersonal skills, just like an orchestra conductor, I drive collaboration enhancing resources, to deliver healthy and sustainable business results that respond to customer needs while staying faithful to the brand essence. My keenness on data structure and usability, vital to business governance and today’s impatient omnichannel consumer, makes me a valuable business partner in operational and IT infrastructure evolution. The three distinctive personal traits that best describe me are: 1. Analytical skills spiced by a curious and open mind 2. Ability to translate needs and ideas into actionable win-win solutions 3. Emotional intelligence and passion for people development.

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Alessia Mantovani Orsetti — Head of Product Marketing at Arper in Treviso, IT | Unifers