Amanda Skerski
Senior Director of Marketing @Adaptive Biotechnologies Corp.
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WORK HISTORY
Senior Director of Marketing @Adaptive Biotechnologies Corp.
Los Angeles, CA, US
A commercial-stage public biotechnology company that uses the adaptive immune system\'s T cells and B cells to diagnose diseases. Built a team and led all marketing efforts to support the launch of a new next generation sequencing product targeted at consumers. Focus areas included developing a Masterbrand, launching products, developing a scalable e-commerce platform, developing marketing performance dashboards and training customer support.
EDUCATION
The Ohio State University
Bachelor of Arts
SKILLS
ABOUT AMANDA SKERSKI
An accomplished and data-driven senior marketing leader with a track record of growing revenue, leading high-performing teams, developing breakthrough messaging and delivering exceptional customer experiences. Recognized as an effective communicator and change agent with a proven aptitude for growing new and mature businesses in matrixed environments.Expertise- Strategic planning and execution- Insight generation, positioning and brand strategy- Growing new and mature brands- Traditional and digital media- Talent development and team building - Building organizational capabilities-Developing and tracking KPIs
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