Amanda Scarpeti
Marketing Lead @Bl Lighting
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WORK HISTORY
Marketing Lead @Bl Lighting
Vancouver, BC, CA
Led and coordinated marketing efforts across internal departments, including graphic designers and product specialists, to ensure up-to-date product information across the website, presentations, and printed materials;Managed the company’s online presence including website content (WordPress), LinkedIn, and Instagram, ensuring consistent brand identity and messaging across platforms; Developed and executed multi-channel B2B campaigns to promote architectural lighting products;Created content and maintained the project portfolio, sharing completed works on LinkedIn and partner platforms to strengthen market visibility;Provided marketing support to the sales team, print materials, and technical brochures;Assisted in planning North American trade shows, preparing event profiles, printed collaterals, and branded promotional materials;Acted as the main point of contact for internal and external marketing requests, ensuring smooth communication between teams.
EDUCATION
Greystone College
Degree, Digital Marketing
Universidade Metodista de São Paulo
Bachelor's degree, Public Relations, Advertising, and Applied Communication
YOUPIX
Specialization, Influencer marketing
Universidade Presbiteriana Mackenzie
Postgraduate Degree, Process management in corporate environments
SKILLS
ABOUT AMANDA SCARPETI
Nine years of experience, with four years dedicated to corporate and strategic communication across various sectors, including consumer goods, technology, retail, and investment. I have worked with large companies such as LG Electronics, 3M Brazil, Sony Music, Camicado, Oster and Cadence (Newell Brands), Mobly, Pollux, and VIACOM (Paramount Plus, Porta dos Fundos, and Pluto)- Influencer marketing -Three years of experience in influencer marketing, working with clients from various sectors, including retail, technology, decoration, architecture, media, entertainment, and consumer goods. I have executed successful campaigns with influencers from different categories, such as lifestyle, technology, games, geek culture, entertainment, home decor, and fitness. I am proficient in working with various social media platforms, including Instagram, Kwai, TikTok, YouTube, Twitch, and Twitter. My responsibilities include developing strategic plans, preparing reports with KPIs and analysis, managing negotiations, and other related activities- During my time working with influencer marketing in Brazil, as a project manager at RPMA, I idealized and delivered a case awarded with a Jatobá PR, in the Relationship with influencers category, an award very important in Brazil- Acting in communication agencies since 2018, I have all the necessary knowledge to deal with integrated communication and relationship with several kinds of audience such as customers, digital influencers, suppliers and the press- Management of Public Relations, Events, Internal Communication, Corporate Communication, Social Media and Influencer Marketing activities- Public Relations – Developing and executing strategic plans, crisis management, and content creation such as agendas, Q&A, talking points, briefings, articles, press releases, and notes. I also have experience in strategic follow-up, follow-up of interviews, event planning, execution of reports with analysis of results, and relationship management with customers, suppliers, digital influencers, the press, and other stakeholders- Events - Acting in the planning of events, as well as the elaboration of projects, budget management, hiring specialized partners, creation of tools for the organization and coordination of events. Contact: a••••••••@gmail.com
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