Amanda Meemken Oldre

Director of Marketing and Communications @Nexgen Exteriors

Andover, MN, US

Position OverviewServes as a dynamic leader who drives company growth, cohesion, and operational excellence across multiple departments. A true multi-faceted professional, she blends expertise in marketing, communications, operational excellence, IT, employee development, vendor relations, and systems management while actively shaping NexGen’s brand and customer experience. Amanda also served as interim Production Director for a year, leading process improvement and quality initiatives in roofing, siding, and as NexGen’s resident window expert.Key Responsibilities- Lead branding, marketing, PR, social media, content creation, and digital campaigns to increase visibility and generate leads- Oversee website development, SEO, and marketing automation tools to optimize conversion and ROI- Design visual assets and written communications for internal and external use- Manage onboarding, IT systems, CRM/ERP implementation, and ongoing training for sales and production teams- Spearhead process improvement initiatives to streamline workflows and enhance efficiency- Collaborate with executive leadership to align marketing and communications with business growth strategies- Negotiate with partners and vendors to secure favorable terms and strengthen industry relationships- Plan and execute company events, training sessions, and employee engagement programs- Track marketing KPIs, ROI, and competitive trends to inform decision-making and budget allocation- Mentor staff, manage vendor relationships, and foster a collaborative, creative, results-driven environment.Core Attributes:Highly organized, resourceful, and versatile, Amanda is a skilled communicator committed to continuous improvement, quality, and excellence. She embodies NexGen’s values by combining strategic vision with hands-on execution and cross-department collaboration.

University of Wisconsin-Milwaukee

Bachelor of Science (B.S.), Business Administration and Management, General

Blaine Senior High School

High School Diploma, Core Curriculum