Amanda Amanda Soza Korporaal
Director of Marketing @Applause
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WORK HISTORY
Director of Marketing @Applause
Lead cross-functional marketing strategy to drive product adoption, customer engagement, and company growth. Oversee product, partner, and customer marketing.Align campaigns, messaging, and go-to-market initiatives across the broader marketing organization.
EDUCATION
Boise State University
Master of Arts (M.A.), Organizational Communication, General
Boise State University
Bachelor of Arts (B.A.), Mass Communication and Journalism
ABOUT AMANDA AMANDA SOZA KORPORAAL
I’m a results-driven marketing and communication professional with over a decade of experience leading data-informed, multi-channel campaigns that deliver measurable ROI. My background spans demand generation, product marketing, event strategy, client engagement, and go-to-market execution, bringing both strategic thinking and tactical execution to every initiative.I specialize in creating meaningful brand experiences across digital and in-person channels, managing multimillion-dollar budgets, and aligning marketing efforts with business goals. I thrive in fast-paced environments where collaboration, creativity, and performance matter.Core strengths include:• Leading full-funnel marketing strategies that drive conversion and adoption• Developing and executing go-to-market plans for new products and feature launches• Managing cross-functional programs and marketing operations at scale• Planning and delivering high-impact events and experiences• Building strong stakeholder, client, and cross-functional relationships• Executing integrated marketing campaigns across email, web, and social media• Using data and analytics to drive continuous improvement and ROI• Supporting sales teams with targeted enablement tools and training resources• Leading and mentoring high-performing marketing teams• Creating content and curriculum for higher education and professional audiencesTech stack: Marketo, HubSpot, Salesforce, WordPress, Google Analytics, Jira, Hootsuite, Google Analytics, 6Sense, HighSpot, Canva, Cvent, ON24, Microsoft Suite, Google Suite, Slack, and more.
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