Amanda Wallman
Fractional CMO & Marketing Strategist @Alpine Edge Marketing
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WORK HISTORY
Fractional CMO & Marketing Strategist @Alpine Edge Marketing
I partner with startups, mid-sized brands, and agencies to solve real marketing challenges, build smart strategies, and drive meaningful growth. As a fractional CMO and marketing consultant, I help businesses cut through the noise with sharper messaging, stronger infrastructure, and scalable systems. Whether you\'re launching something new or tightening what’s already in motion, I bring over 13 years of experience leading digital, brand, and performance marketing—grounded in strategic insight, audience understanding, and results that actually move the needle.Let’s build something that works and lasts!
EDUCATION
University of Vermont
Bachelor of Business Administration (BBA), Accounting
SKILLS
ABOUT AMANDA WALLMAN
Before I was building marketing strategies, I was flying down the slopes in a speed suit, chasing hundredths of a second. I started ski racing at five years old and kept at it through college and beyond. It was never just a sport. It was where I learned discipline, focus, and how to show up through early mornings, relentless repetition, and a drive to keep pushing forward.That mindset is still what drives me. The mountains continue to call me because they remind me of what it takes to build something great: clarity, consistency, and momentum.That same spirit is behind Alpine Edge, my marketing consultancy. I didn’t name it because it sounded cool. I named it because it’s me.I’m a marketing strategist with 13+ years of experience across startups, SaaS, consumer brands, and agencies. I help companies untangle their marketing, clarify what success actually looks like, and build strategies that drive it.Whether I’m stepping in as a fractional CMO, building a go-to-market plan, or refining messaging and performance, I bring energy, precision, and a strategic lens that ties creative work to real results.I’ve worn a lot of hats:• Sales lead without an SDR• Go-to-market strategist• Agency and client-side lead• Fractional CMO guiding internal teams and leadershipThat blend means I can partner with CEOs and founders to see the big picture while also helping internal teams get the clarity and tools they need to move fast and smart.And yes, I believe marketing should be fun. The best work happens when there’s clarity, creativity, and a little spark in the room.If you’re scaling, shifting, or just need a fresh set of eyes on your strategy, let’s talk. Bonus points if you love the mountains!
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