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Amanda Baiada

Vice President, Marketing Digital @Infantino

Oceanside, CA, US
EMAILS
a••••••••@infantino.com
MOBILE NUMBERS
+16•••••••73

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WORK HISTORY

Apr 2025 — Present

Vice President, Marketing Digital @Infantino

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EDUCATION

2000 — 2004

University of San Diego

BBA, Marketing

2007 — 2009

Boston College Carroll School of Management

MBA, Product and Brand Management

SKILLS

MarketingProduct ManagementLeadershipMarketing CommunicationsCustomer InsightDigital MarketingData AnalysisManagementCompetitive AnalysisCross-Functional Team LeadershipMarketing StrategyConsumer GoodsProject ManagementBrand LicensingDigital MediaConsumer Packaged Goods MarketingConsumer Package GoodsNew Business DevelopmentMarket ResearchIntegrated MarketingRetail MarketingSocial Media MarketingSocial MediaStrategyStrategic PlanningAdvertisingBranding & IdentityConsumer MarketingBrandingConsumer InsightsConsumer InsightMarket AnalysisProduct DevelopmentAnalysis

ABOUT AMANDA BAIADA

Uniquely skilled marketing professional with a history of repeatedly breaking new ground through successful campaign launches, high-profile partnerships, and global rebranding initiatives. Extensive experience in digital and social media, drawing strategic insights from data sets, and forging external relationships that drive lasting financial and market gains. Marketing mediums include social, influencer, e-commerce, digital, broadcast, TV, experiential and in-store. Specialties: Social Media, Influencer Marketing, Digital Marketing, E-Commerce, Campaign Development, Cross-functional Leadership, Branding, Consumer Sampling, Consumer Insights, Engagement Events, Strategic Planning, Data Analysis

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