Amanda Adey
Lead Product Designer @Pixeltree
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WORK HISTORY
Lead Product Designer @Pixeltree
Manchester, GB
Leading the design and direction of digital products across discovery, definition, and delivery. I work across UX, research, and strategy to help clients clarify opportunities, shape product vision, and deliver solutions that balance user needs with commercial goals. The role combines hands-on design with team guidance and stakeholder leadership.Key responsibilities:• Lead end-to-end product design, from framing problems to high-fidelity delivery• Shape UX and product strategy, creating journeys, blueprints, and design roadmaps• Plan and conduct user research, turning insights into clear design direction• Partner with data teams on A/B testing and optimisation• Facilitate workshops and communicate rationale to senior stakeholders• Integrate AI tools into design and research workflows• Mentor designers and contribute to design systems, tooling, and best practices• Collaborate with engineers, researchers, and product teams to ensure feasibility and impact
EDUCATION
University of Leeds
Design Practice, Graphic, Product and Furniture Design
Cleveland College of Art and Design
National BTEC Diploma, 3D Design
SKILLS
ABOUT AMANDA ADEY
I’m a product and UX leader who helps organisations navigate complexity, understand user needs, and make confident decisions. My work blends research, design, and strategy to shape inclusive, insight-led digital experiences with real impact for users and the business.I’ve spent the past decade leading design across public services, education, health, travel, culture, and the charity sector — partnering with organisations such as Durham University, Mind, VisitBritain, and Chester Zoo. I’m drawn to work that requires clarity, sensitivity, and thoughtful facilitation.I specialise in guiding teams through ambiguity: framing problems, running discovery, leading co-design, and facilitating workshops that build alignment and direction. I’m comfortable moving between detailed design and big-picture strategy, supporting teams to stay grounded in evidence and focused on outcomes.Across recent roles, I’ve led multidisciplinary teams, shaped design systems, mentored designers, and evolved ways of working. My current role as Lead Product Designer brings together hands-on product design with strategic oversight, close collaboration with engineers and data specialists, and practical integration of AI into research and design workflows.Focus areas:• User research & behavioural insight• Inclusive design & accessibility• Journey design & service mapping• Prototyping, experimentation & iterative delivery• Team leadership, mentoring & facilitation• Product strategy & problem framing
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